I've done all three — across paid, organic, and lifecycle. Every claim on this page is a number I can defend, not a buzzword.
Restructured campaigns and ran continuous A/B testing across Google and Meta, refining audience targeting to hold CAC at ₹1,470 across LAMF, LAS, and Personal Loan verticals while driving overall conversion from 8% to 12%.
Owned GTM execution, creative strategy, and performance for Loan Against Mutual Funds, Loan Against Shares, and Personal Loan — building the media plan across Google, Meta, Email, SMS, RCS, WhatsApp, and Push from day one.
Built WhatsApp and email lifecycle funnels where none existed, using funnel-based communication and GA4 / AppsFlyer drop-off analysis to turn a dead channel into a converting one.
Owned complete SEO and content strategy for a stock-broking brand in India's competitive BFSI space — on-page, off-page, technical, and content. Ran a full site migration with CRO and zero traffic loss, and earned coverage in Moneycontrol, Economic Times, and Zee Business.
Identified the drop-off and the 8% vs 59.3% conversion gap between DIY and sales-assisted journeys, reallocating spend toward hybrid nudge flows. Ran WhatsApp drip sequences across 823+ qualified leads and piloted an AI-powered calling program to revive dormant leads.